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E-mail marketingWhen we speak about the market effect on the customer, or the end user, the key word here is "direct marketing". This includes all initiatives aimed at direct impact on the customer. Numerous initiatives in this direction include "direct mail" (distribution of paper mails by post), paper coupons in specialized journals and other periodicals, TV sale (also known as Direct Response), telemarketing (bylandline) and mobile marketing which is based on globalexpansion of cell phones. In the web world you can achieve good results from distribution of commercial information by email to the current or prospective customers. The email marketing campaign is in full conformity with the privacy laws, starting from work with contacts only upon authorizationof thelatter. Accordingly, email marketing applies email to send commercials. In this way all sent communications may be considered an email marketing process. However, it’s evident that this profit communicationis directed to acquisition of new customers or maintenance of the current ones. Advantages of marketing are many, and one of the most remarkable is that mails reach the addressee in a few seconds and have extremely low pro capite cost.
A SOFTWARE TOOL FOR EMAIL MARKETING: The software tool for email marketing is not limited to newsletters fora particular number of contacts. A sound tool for marketing is that allows planning of mail shot, its testing, detailed and easy-to-use reporting but, in the first line, it enables continuous updating of innovation and safety terms. Glacomtech sas develops software which complies with specifications of email marketing software and allows to:
CONSULTING: If you deal with emarketing, you’d require experience and consulting of the company that meets all requirements to strategy and programming, as well as all legal requirements. Glacomtech sas will create a design for email, it will teach you all relevant skills and help in any issues concerning independent management of web marketing, so much needed by our company. CONTACTS: The best contacts are acquired from positioning in search systems because they are goal-seeking and authorized. Besides, without breaching the privacy laws you can choose email opt-in, and in particularnon-invasive and absolutely legal strategy which enables gathering via email marketing software. MAILING SERVICE OF GLACOM: Glacomtech services provide the customer with freedom in sending, management and analysis of marketing service. In need of support the company guarantees continuous free consultationat any time. |
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